LONDON, Oct 28 – British American Tobacco said it has paused a pilot plan to launch an unlicensed disposable vape in the U.S., as the Food and Drug Administration moves to crack down on unregulated products and speed up licences.
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The company also makes Lucky Strike and Dunhill cigarettes.
BAT’s Reynolds American will pause the pilot launch for Vuse One, which it acquired in April, for now, a spokesperson told Reuters, after the U.S. subsidiary had laid out plans for the launch without FDA authorisation earlier this year.
While only a pilot, the plan marked an assertive shift in big tobacco’s approach to FDA rules the industry says stymie its ability to compete and triggered broad interest among investors, rivals and regulators.
Exclusive: BAT pauses unlicensed US vape launch as FDA action accelerates
