Peter Arnell, designer behind Pepsi and Tropicana rebrand failures, named first US chief brand architect for 27,000 government websites

TL;DR
Peter Arnell, the designer behind the Pepsi logo strategy document and the Tropicana redesign that caused a 20 per cent sales drop, has been appointed America’s first chief brand architect. He will lead the branding of 27,000 government website… [7008 chars]